Working Papers

Branding

• “Neural Brand Homophily” with Shiri Melumad, Feng Sheng, and Michael Platt: under 2nd round review at Journal of Marketing Research.
• “Why Brands Come to Mind: A Neural and Behavioral Account of Market Success” with Michael Platt: In preparation for Journal of the Association for Consumer Research, SSRN
• “Meta-Scientific Research in Marketing: Brand Price Elasticity”, with around 200 authors: In preparation for International Journal of Research in Marketing.

Advertising

• “Quantifying TV Context‑Advertising Congruence” with Michael Platt: under review at Journal of Marketing Research, SSRN
• “TV Beats Digitals: Leveraging Deep Learning to Evaluate Commercial Success” with Robert Meyer, Elizabeth Beard, Xiangyu Jiang, and Michael Platt: In preparation for Journal of Marketing Research.

New Technology, & Financial Decision‑Making

• “Experimental Evidence of the Effects of Large Language Models versus Web Search on Depth of Learning” with Shiri Melumad: under 2nd round review at PNAS Nexus, SSRN
• “Brain Signals from New Ventures Predict Fundraising Success” with Sohvi Heaton, Peter Klein, and Michael Platt: under review at Plos One, SSRN

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Find me on Google Scholar

For all publication lists, see my Google Scholar profile.