Google Scholar

For all publication lists, see my Google Scholar profile.

Papers

• “Experimental Evidence of the Effects of Large Language Models versus Web Search on Depth of Learning” with Shiri Melumad: at PNAS Nexus, SSRN
• “Neural Brand Homophily” with Shiri Melumad, Feng Sheng, and Michael Platt: under 2nd round review at Journal of Marketing Research.
• “Quantifying TV Context‑Advertising Congruence” with Michael Platt: invited risky revision at Journal of Marketing Research, SSRN
• “Leveraging AI to Evaluate Commercial Success: Application to TV vs. Digital Ads” with Robert Meyer, Xiangyu Jiang, and Michael Platt: under review at Journal of Marketing Research, SSRN
• “Brain Signals from New Ventures Predict Fundraising Success” with Sohvi Heaton, Peter Klein, and Michael Platt: invited revision at PloS One, SSRN
• “Beyond Simplicity: Interpretable Visual and EEG Features for Understanding Consumer Valuation” with Sohvi Heaton, Dino Levy, and Michael Platt: in preparation for Journal of the Association for Consumer Research.
• “Why Brands Come to Mind: A Neural and Behavioral Account of Market Success” with Michael Platt: in preparation for Journal of the Association for Consumer Research, SSRN
• “Meta-Scientific Research in Marketing: Brand Price Elasticity”, with around 200 authors: in preparation for International Journal of Research in Marketing.

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